This post is sponsored by FAO Schwarz.
I can’t believe the holidays are already here. For some reason, Christmas sneaked up on me this year—I usually have my shopping done by mid-November, but I’m only just getting started. When I shop for my youngest (6 years old), I look for open-ended, creative toys. She has a huge imagination, and I want to keep that spark alive. Extra points for screen-free toys that encourage pretend play!
FAO Schwarz is one of the oldest and most iconic toy brands, and I love that they offer so many unique, special toys. I remember being a kid and staring in awe at their displays, and it’s wonderful to see that same look on my children’s faces. Now families can enjoy FAO Schwarz toys at Target—both in stores and online—as well as at FAO Schwarz locations. This holiday season Target carries exclusive FAO Schwarz items, with over 120 toys and a special capsule collection celebrating FAO Schwarz’s 160th anniversary. Prices range from $9.99 to $149.99, including 50 toys under $20, so there are options for every budget.
Here are a few of my favorites, all available online (I linked them below) and at your local Target.
Giant 69″ Dance-On Piano Mat
My kids love music, so this went straight into my cart. It’s a giant 69″ interactive piano that mixes music, dancing, and play. With 38 notes, 5 tunes, and easy instructions, kids can learn, play, record, and dance their energy out. It’s big enough for more than one child to play at once and has an auto-off feature to save batteries. This will get a lot of use this winter!
Make-Believe Magic Vanity Mirror Makeup Set
This pretend vanity lights up with bright LEDs and comes with lots of fun accessories. It’s perfect for kids to use on themselves or to glam up dolls and stuffed animals. The large drawer is great for storing everything when playtime is over.
Make-Believe Bakery Oven Cookie Decorating Clay Play Set
This bakery play set is adorable and great for pretend baking. The 25-piece set includes tools to roll out dough, scoop cookies on and off a baking sheet, and decorate toy cookies. It even includes 5 bright colors of clay for decorating.
Glamour Purse Set Pretend Play Makeup Kit
This purse playset gives little divas everything they need for glamorous pretend play—without the mess of real makeup. The set includes a purse and accessories like pretend nail polish, compact, eye shadow, blush, lipstick, a hairbrush, a credit card, and sunglasses. Perfect for princess-obsessed kids.
Rescue Responders Wooden Fire Station Playset
I love this multi-level wooden fire station. It transforms from a firetruck into a fire station and features working gears, multiple levels, vehicles, and play characters—a total of 21 pieces for hours of imaginative play. When you’re finished, it closes up into the firetruck for easy storage and has a handle for on-the-go play.
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